Erica Martinez-Rose shares how employee recruitment and retention are keys to company’s success

Winter Springs, Fla., January 19, 2022 - Erica Martinez-Rose fully understands her employees are key to the success of her company, Tech Rage IT. That's why she's invested significantly in the hiring process and in retention to provide the highest level of customer service.

"That investment spans from company branding that lets recruits know who we are as a business, to our hiring process, upskilling, culture, and engagement, as well as compensation and benefits that are both monetary and nonmonetary," Martinez-Rose says.

This month, Martinez-Rose shares her insight with ChannelPro Network, a national media company providing targeted business and technology information for IT decision makers and channel partners.

One of the key ways she discusses is the through surveys and questionnaires. When someone applies to work at Tech Rage IT, they fill out a questionnaire, where Martinez-Rose is looking at the thoughtfulness of the answers. The company has a regular "stay survey" to receive feedback from employees. And, the company publicly recognizes employees rated high in Tech Rage IT's customer surveys.

"My favorite part about this is we have clients who celebrate and engage with posts even if they pertain to another company," she writes in the article. "To me, that shows the relationships clients have with our technicians."

Often overlooked by businesses is the company's brand. Since rebranding the company in 2019 to Tech Rage IT, the company has brought on five new employees.

"Our messaging and logo resonate with applicants, who tell us they applied because they can relate to the experience of being frustrated by tech and want to be part of the solution," Martinez-Rose says.

The article was published in the Channel Pro SMB January 2022 issue. To read the digital article, please click here.

For the UCF Business Incubation Program: Rafael Caamano, 407-408-4297 or Alan Byrd, Alan Byrd & Associates, 407-415-8470,

About Tech Rage IT: is an award-winning, woman-owned technology firm providing managed IT services, VoIP phone services, IT consulting and more to the frustrated, defeated and disappointed businesses craving more from their technology investment.

Tech Rage IT's registered tagline "We Prevent Tech Rage" speaks to their laser focus of being a recognized leader in reducing the raging-headaches that employers and their employees face every single day due to technology problems, such as inconsistent or high IT support costs, unreliable or outdated technology, faulty or slow devices, and ransomware or lost files. Tech Rage IT, headquartered in Winter Springs, has been serving the area since 2015. Find more information about how Tech Rage IT is preventing Tech Rage at

About the UCF Business Incubation Program: The University of Central Florida Business Incubation Program is a community resource that provides early-stage companies with the tools, training and infrastructure to become financially stable, high growth/impact enterprises. Since 1999, this award-winning program has provided vital business development resources resulting in over 300 local startup companies reaching their potential faster and graduating into the community where they continue to grow and positively impact the local economy.

With seven facilities throughout the region, the UCF Business Incubation Program is an economic development partnership between the University of Central Florida, the Corridor, Orange, Osceola, Seminole and Volusia Counties, and the cities of Kissimmee, Orlando and Winter Springs. For the 2017/2018 fiscal years, the activities of these participating firms have helped to sustain more than 6,725 local jobs and have had a cumulative impact of over $725 million on regional GDP and over $1.3 billion on regional sales. During the same period, the program has returned more than $12.00 in state and local taxes for every $1.00 invested in the program. In addition, for every $1.00 of public investment the firms also produced $118 of additional regional GDP and $226 of regional sales. For more information, visit