What is email automation and what are its benefits?

Email marketing is one of the most effective ways that businesses such as yours can communicate with clients and prospects. However, if you’re spending hours crafting emails for every customer or sending generic email blasts, then you may not efficiently and effectively achieve the results you want. You can resolve such issues by leveraging email […]

How to secure customer data collection

Modern businesses rely on customer data to improve their services and outperform their competitors. In a report by Deloitte and Touche, companies that use customer data to make decisions increased their profits by 60%. Unfortunately, data collection is now more difficult due to stricter privacy laws resulting from the rising number of security breaches. This […]

Ensuring business continuity with cloud technology

There are several ways to ensure business continuity, and storing your company’s data in the cloud is undoubtedly one of the best. In this post, we’ll discuss the advantages of cloud storage over other backup media and why your company should invest in it. Improved uptime Many business owners think it’s enough to store copies […]

5 Ways your business can benefit from dashboards

Data dashboards have become increasingly popular for businesses. These data visualization tools give you an overview of how your business is performing, and they cater to a wide variety of users, from marketing staff to project managers. Let’s take a look at how dashboards can support your business activities. Marketing insights Your organization’s marketing department […]

Business intelligence tools: Why every SMB should use them

Business data is valuable. When utilized properly, it can enable small- and medium-sized businesses (SMBs) like yours to discover growth opportunities. One way to harness the power of data is to use business intelligence (BI) tools. Multinational companies have been using these tools for years with the assistance of experts who help make sense of […]

What are identity and access management systems?

Businesses frequently deploy strong antivirus software and firewalls to protect themselves against cyberattacks, but relying on just those is not enough. A cutting-edge identity and access management (IAM) solution is essential for protecting your digital assets from hackers, rogue employees, and weak passwords. What is IAM? Identity and access management is a system that secures, […]

Why your company needs technology business reviews

Businesses across all industries need to invest in technology to remain competitive. But because not all technologies deliver on their promised benefits, it’s vital for business leaders and/or their IT partners to make sure that their technology investments are worth keeping. Here’s how technology business reviews can help in that regard. A technology business review […]

UPS: A must-have for network equipment

Power outages can happen anytime and for a number of reasons, including accidents and natural disasters such as fires and hurricanes. While there’s little your business can do to prevent a power outage, you can mitigate its impacts on your operations by deploying an uninterrupted power supply (UPS) for your computers and networking equipment. UPS […]

How embracing new tech can benefit your business

As a business owner, you understand the importance of upgrading your company’s technology infrastructure. You’re also aware that technology isn’t cheap, which is perhaps why you’re hesitant to invest in new hardware and software. But putting off or ignoring these upgrades altogether could mean missing out on benefits that add value to your business, including […]

Don’t believe these disaster recovery myths

Modern technology changes rapidly, but not all businesses can match its pace. When it comes to disaster recovery (DR), for instance, we see business owners clinging to ideas that no longer apply. It’s high time you learn the truth about the following DR myths so you can stop believing them. Myth 1: Tape backups are […]

How to choose the best MSP for your business

More and more business owners are discovering the importance of adopting efficient, flexible, and cost-effective IT systems. But as customers’ expectations evolve, so too does IT —sometimes becoming far too complex and demanding for businesses to manage on their own. This is why many companies partner with a managed IT services provider (MSP). MSPs defined […]

Why is it important to have a business continuity plan?

Many small- to medium-sized business (SMB) owners fail to prepare for major crises like flood and ransomware attacks. Disaster events can cause downtime, which can result in lost revenue and lower profits. In addition, SMBs that fail to recover quickly from disruption face the risk of losing their customers to their competitors. To prevent this […]

Easy tips to design an effective website

In a recent survey by Vistaprint, 42% of the 1,800 participants said that it was “very unlikely” for them to purchase from “ugly” websites. That’s not so surprising, given that there are plenty of visually appealing and user-friendly competitors’ websites that they can visit instead. If your business website fails to make a critical good […]

5 Business continuity errors to avoid

Business continuity plans (BCPs) are designed to protect an organization’s critical data in case of a crisis. But there is more to BCPs than securing data; it also entails making sure employees are safe during a disruption. If you want an infallible business continuity plan, cover every base and avoid the following mistakes. Mistake 1: […]

7 Steps to making your data hurricane-proof

Hurricanes are a common occurrence in many parts of the United States. Not only do they destroy property and endanger lives, but they can also disrupt your business’s operations. In this blog, we offer tips on how you can ensure fast access to your data following a disaster and immediately get back to business. Determine […]

Boost IT investment returns by avoiding these mistakes

Investing in new IT tools is one of the best ways to improve your business’s efficiency, data security, and ability to serve your customers. But it won’t always produce the outcomes you want if you go about it haphazardly. When purchasing new technology, make sure to avoid these mistakes. Spending without finding the perfect fit […]

Cloud-based OMS: 5 Benefits to eCommerce businesses

A cloud-based order management system (OMS) is a powerful and intuitive tool for tracking orders, sales, and inventory as well as streamlining the processes involved in order fulfillment. Learn more about this essential tool and its many benefits to eCommerce businesses. First off, we need to clarify that an inventory management system is not the […]

Virtual reality can help your business grow

Technology helps businesses grow. However, with so many innovations available, identifying what to adopt can be bewildering. Virtual reality (VR) is cutting-edge tech businesses can invest in, but is it right for yours? Find out by checking out our list of VR advantages and benefits. VR training Virtual hands-on training has been proven to be […]

Boost office productivity with technology

Technology can provide countless opportunities to streamline workflows, eliminate redundant processes, and reduce costs. If you’re looking to stay ahead of the competition, simple technology strategies like the ones below can dramatically enhance your business performance. Change office communication To increase teamwork and productivity, set up instant messaging software such as Slack or Microsoft Teams. […]